International Marketing

Programme code:  IMM-SEM1 (Fall); IMM-SEM2 (Spring)
Level  Year 3
Semester:   Fall and Spring
Number of ECTS:  30 
Language of instruction:  English 

If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen,  we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Profile of the programme

Intermediate level programme on International Marketing.

This programme covers the third year courses of the Specialisation International Marketing of the Bachelor degree programme International Business & Management Studies.

Entry requirements

  • English at level of B2.
  • Foundation of introductory courses in Marketing.

Course structure diagram

Course unit title  Number of ECTS 
Market Entry Strategy
Consumer Behaviour and Branding
Innovative Product Management Plan
International HRM and EU Labour Law    
Management Information Systems
Research Skills 2


J. van Duijnhoven (


Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

As for some courses demand is higher than the number of available places, we expect of  you to provide us with a 2nd selection for your course(s) of choice on the application form (and where applicable also your choice of electives). This is mandatory; we will not process incomplete applications.

In choosing the course and level of your study programme with us, we advise you to seriously and realistically consider your knowledge and expertise in the subject area and to make sure that you meet relevant pre-requisites.

Please do not hesitate to contact us in case of doubt; we will be happy to advise you and/or to bring you in contact with the programme/course manager (

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