International Commercial Communications

Programme code:  JCM-ICC1-11
Semester:   FALL
Number of ECTS:  30
Language of instruction:  English 

ICC is an specialization meant for students that would love an extra challenge and want to gain deeper insights into the wonderful world of Brands, Marketing Communications, Advertising & Media.

Profile of the programme

What will you learn during ICC?
At the end of the semester, you will be able to:

  • Have your own vision about - and in-depth knowledge in -  the fields of branding, marketing communications, consumer behaviour and the newest developments in the field in an international context;
  • Use research methods specific to marketing communications at advanced level;
  • Carry out in-depth analysis, based on the newest insights in the fields of branding, consumer behaviour, technologies and intercultural communications;
  • Use decision science and consumer understanding to develop communication strategies and concepts for an international target audience;
  • Describe and justify the use of several online and offline marcom tools and media;
  • Budget realistically, formulate clear KPI’s and measure results.

In the end you will:

  • Acquire your own vision and up-to-date knowledge and skills in Marketing Communications Management in an international context;be able to apply this knowledge and these skills on a strategic as well as tactical level;
  • be able to carry out international consumer research and develop an international communications strategy to solve a real international advertising case.  

In the first half of the semester you will participate in three theoretical courses: Marketing & Consumer Behaviour, Marketing Communications, and Online Marketing & Conceptual Thinking.

In the second half of the semester  you will participate in a prestigious pan-European advertising competition, which will give you the opportunity to experience what it is like to work on a real case in an advertising agency.

You will receive a briefing for a real-life case and will carry out extensive and analysis before formulating a killer strategy and campaign that you will pitch to a jury.

Any questions? Feel free to contact the coordinator Luc van Dijk at and the coordinator of international affairs Anjali Barbosa at  and we will be happy to answer any queries you may have.

Typical entry-level jobs for students that have graduated and chosen the  ICC specialization are:

  • Junior Brand Manager
  • Junior MarCom Manager
  • Junior project manager at Advertising/PR/Online/Social Media agencies
  • Junior account manager Advertising/PR/Online/Social Media agencies
  • Junior advertising specialist.

Entry requirements

  • English at B2 level.

Course structure diagram

Course unit title  Number of ECTS 
Marketing Communications  (ICC Course)
Marketing & Consumer Behaviour   (ICC Course 2)
Online Marketing & Conceptual Thinking  (ICC Course 3)  5
ICC Advertising Pitch (Report)
ICC Advertising Pitch (Presentation)  5


Luc van Dijk (ICC) ( and Anjali Barbosa (International Affairs) (

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