Sports Management

Programme code:  MC-SPORTMAN-18
Semester:   Fall & Spring
Number of ECTS:  30 
Language of instruction:  English 

 
Profile of the programme

The sports industry is an important and growing market, which is constantly on the move. Companies and events in the sport business are distinguished by the emotional involvement of participants and spectators and the worldwide media attention. 

The Sports Management minor gives students a broad insight into the many aspects of sports management, so that you can manage at a tactical and strategic level as a future manager at a sports organization and understand the coherence between different disciplines. We look at the Dutch sports market, but also at international sports management and cultural differences, through an exchange project with an international partner institution. 
 
Sports management advice is work for specialists. You get to deal with both professionals and volunteers in an organization in sports, with training and coaching doctrine, with marketing communication, sports law, financial services, government regulation and challenging market conditions. All these elements are covered in this minor. For example, you research Dutch and international sponsoring and marketing opportunities. You will also learn how to deal with legislation, rights and contracts and learn about sports psychology and exercise physiology. Finally, attention is paid to setting up your own sports company. 

Entry requirements

English B2

Course structure diagram

Course unit title  Number of ECTS 
Sports Management
Sports Marketing
Sports Psychology & Effort Physiology
Sports Finance
Starting your own sports company     
Sports Management in international perspective (mutual study trip abroad)

Coordinator

Martijn Gregoire (martijn.gregoire@hu.nl)

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