Sport & Entertainment Marketing (30 EC)

Programme code:  MC-SEMMARK-14
Level  Year 3/4
Semester:   Fall and Spring
Number of ECTS:  30
Language of instruction:  English

If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the program manager, to decide if your English language ability is sufficient to be eligible for the program/course.

Profile of the programme

Sport & Entertainment marketing is a subdivision of marketing which focuses both on the promotion of sports, events, games, music and films as the promotion of other products and services through sport and entertainment. Students will work on real-life business cases coming directly from the industry. Through these projects students can apply their theoretical knowledge, provided by the lecturers and guest lecturers, all with a background in the sport & entertainment industry. 

The purpose of the program is to introduce students to the business of sport and entertainment (which is a growing aspect of marketing these days), while giving them the opportunity to speak with and learn from top (inter)national professionals in the industry in a professional but relaxed (classroom) environment.

For example: For the project ‘International Exchange Project’ this year students are actively involved in the organization of the KLM Curacao Marathon and as a part of the project most of the students will travel to Curacao to actively participate in the organization of this event. 

Entry requirements

  • English B2.

Course structure diagram

Course unit title  Number of ECTS 
Project Sport and Entertainment
Event Marketing
Entertainment Marketing
Sports Marketing
SEM in International Perspective (International exchange trip)


M. Gregoire ( and Nerko Hadziarapovic (


Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information