Media Psychology

Programme code:  ICM-JM 
Semester:   Spring
Number of ECTS:  30 
Language of instruction:  English 

Profile of the programme

Media psychology aims to explain how the media and the growing use of technology impacts on how people perceive, interpret, respond, and interact in a media rich world. The purpose of this course is to expose a student to the fascinating and in many instances addictive media environment, which changes constantly. The course deals with topics such as psychological media effects, mass persuasion, news framing and the psychology of news influence and, needless to say, social media and the Internet.
Teaching format and methods: lectures, tutorials and group assignments.
Assessments: individual exam 50% and group assignment 50%.

This program can be taken as a whole or its courses can be combined with all other courses of International Communication and Media.

Entry requirements

English B2, preferably higher due to the theoretical character of the courses.

Course structure diagram

Course code
Course unit title  Number of ECTS 
Cognitive psychology of the media
Psychological effects of the media
Mass media and mass persuasion
Psychology of news framing
Psychology of digital technology
The psychology of social media


Dragana Licina (

More information

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