Business for Emerging Markets

Programme code:  MB-EMERG-SEM2
Level  Year 3/4, Minor
Semester:   Spring
Number of ECTS:  30
Language of instruction:  English 

Profile of the programme

By 2025, annual consumption in emerging markets will reach $30trn: the biggest growth opportunity in the history of capitalism” (McKinsey & Company). This programme anticipates important shifts in international business and provides a solid basis concerning the opportunities and threats of doing business in newly emerging markets. Thanks to a long period of strong economic growth and an increasing purchasing power of a growing group of consumers, many emerging economies are also becoming more and more interesting as a new market for goods and services. At the same time, these economies are also characterized by the presence of ‘institutional gaps’, both in infrastructure and in regulation. On the one hand these institutional gaps complicate doing business, but on the other hand, it also encourages the development of new, innovative business models. As such, this programme offers a unique content that goes beyond the established international business theories and practices. Providing a hands on programme in which application of new insights is key. The program is attractive to European as well as non-European students with a strong international orientation, who are open to new business opportunities outside the beaten-track.

Entry requirements

  • Solid basis on intermediate level in International Business Management
  • English B2


NB: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager to decide if your English language ability is sufficient to be eligible for the programme/course.

Course structure diagram

Course unit title  Number of ECTS 
Global Entrepreneurship
International Business 1: Strategy
Economic and Social Development
International Business 2: Organizational Behaviour
Doing Business in Emerging Markets


M. Kragten (


Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guides: