Export Management & International Branding

Programme code:  IBL-Y3-SEM2
Semester:   Spring
Number of ECTS:  25 ECTS + 5 ECTS Electives
Language of instruction:  English 

If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Profile of the programme

In this course we focus on international marketing strategy and international communication with specific emphasis on the implementation of market entry and the communication mix.

Students can choose between English, Spanish, German, French language courses as elective.

Entry requirements

  • English at level of B2;
  • Foundation of introductory course(s) in Marketing Management;
  • Depending on your level you can choose Spanish, French or German (5  EC) or one of the other Electives.

Course structure diagram

Course unit title  Number of ECTS 
Export Management 10 
Marketing Communication 10 
International Business Project 5
One of the language courses:  
English (level B2) 
Spanish (level A2/B1)  5
French ( level B1) 5
German (level  B1) 5


E. Hofman (eline.hofman@hu.nl).


Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guide.

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