Masterclass Strategic Marketing

Programme code:  MC-MASTERCLASS
Semester:   Fall and Spring
Level: Year 3/4, Minor
Number of ECTS:  30 
Language of instruction:  English 

If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course

Profile of the programme

Advanced, specialised programme in Strategic Marketing Management

Students can opt to sit for the  NIMA-B (European Marketing Confederation: Marketing Manager).

Entry requirements

  • English B2.
  • Solid foundation of intermediate level course(s) in Marketing Management.

Students will take a compulsory  pre-test  in marketing order to be allowed to participate in the programme.

    Course structure diagram

    Course unit title  Number of ECTS 
    Strategic Marketing – an academic approach
    Corporate Policy – Scenario Planning and Performance Management
    Management Issues of Internationalization, Innovation and Research
    Practical Implications – Nuts & Bolts    
    International Marketing /Exportplan portfolio


    Ton Borchert (

    Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

    More information


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