Leisure & Event Marketing

Programme code:  MC-LEISURE-17
Level  Year 3/4, Minor
Semester:   Fall
Number of ECTS:  30 
Language of instruction:  English 

If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen,  we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Profile of the programme

Would you like to become a successful manager in the leisure and tourist industry? Would you like to organize big sports or leisure events? Would you like to make the marketing campaign for a bigger city? Are you interested in the leisure industry, knowing how to reach the modern traveler by means of marketing? Do you know how to create an experience?

If you are a creative, motivated, flexible, enterprising, goal-oriented and internationally oriented person with curiosity for the leisure industry then you are the right person for this minor!
The minor Leisure and Event Marketing provides insight into the variety of this amazing sector of industry. The leisure industry is a growing business and an area of many opportunities.

Entry requirements

  • English at level of B2 of European Framework of References.
  • Students will take a compulsory English proficiency test in week 1.
  • Foundation of introductory course(s) in Marketing Management.

Course structure diagram

Course unit title  Number of ECTS 
Experience Marketing
Tourism & Hospitality     
Event Management
City Marketing
LEM Business Plan
Sport & Recreation


Elisabeth Keller (elisabeth.keller@hu.nl)


Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guide: