International Marketing Management 4

Programme code:  IMM4-SEM1 (Fall); IMM-4SEM2 (Spring)
Level  Year 4
Semester:   Fall and Spring
Number of ECTS:  30 
Language of instruction:  English 

Profile of the programme

This programme covers the fourth year courses of the Specialisation Track International Marketing & Sales of the four years’ Bachelor degree programme International Business & Management Studies.

Entry requirements

  • English at level of B2.
    If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen,  we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.
  • Solid base on intermediate level in International Marketing.

Course structure diagram

Course unit title  Number of ECTS 
Corporate Governance & Scandals
Market Entry Strategy
Online Marketing & Media
Intopia (simulation)    
Research Skills 3
One of the following courses:
- Sustainable Finance
- Global Supply Chain Management


E. Tiekstra (


Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guides: