International Marketing Analysis

Programme code:  IBL-Y2-SEM1
Semester:   Fall
Number of ECTS:  20 EC+ 10 Electives 
Language of instruction:  English 

If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course  to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Profile of the programme

This program focuses on theory and practice of international marketing research, consumer behaviour and intercultural communication.
Additionally you can choose 2 languages or other Electives.

Entry requirements

  • English at level of B2.
  • Introductory course(s) in Marketing Management.
  • Depending on your language ability (see under for the level of the language courses on offer), you can choose Spanish, French or German (5  EC) or one of the other Electives.

Course structure diagram

Course unit title  Number of ECTS 
Consumer Behavior & Branding
International Marketing Research
International Branding in a B2B environment  5
Intercultural Management
One of the language courses:  
English (level B2) 
Spanish (level A2)  5
French ( level B1) 5
German (level  B1) 5

Coordinator

E. Hofman (e.hofman@hu.nl)

Note

Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guide.

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