International Marketing & Communication

Programme code:  IBL-Y2-SEM1
Semester:   Fall
Number of ECTS:  20 EC+ 10 Electives 
Language of instruction:  English 

Profile of the programme

This program focuses on theory and practice of international marketing research, consumer behaviour and intercultural communication.
Additionally you can choose 2 languages or other Electives.

Entry requirements

  • English level B2;
  • Introductory course(s) in Marketing Management;
  • Depending on your language ability (see under for the level of the language courses on offer), you can choose Spanish, French or German (5  EC) and/or Intercultural Management, Dutch for Beginners or Dutch Intensive.

Course structure diagram

Course unit title  Number of ECTS 
Consumer Behavior & Branding 5 EC
International Marketing Research 5 EC
International Branding in a B2B environment  5 EC
Intercultural Management 5 EC
One of the language courses:  
English (level B2)  5 EC
Spanish (level A2)  5 EC
French ( level B1) 5 EC
German (level  B1) 5 EC

Coordinator

E. Hofman (e.hofman@hu.nl)

Note

Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guide.