International Communication

Our exchange programme International Communication is a specialisation meant for students who love an extra challenge and want to gain deeper insights into the wonderful world of brands, marketing communications and advertising & media.

At the end of the semester, you will be able to:

• state your own vision about – and have in-depth knowledge in – the fields of branding, marketing communications, consumer behaviour and the newest developments in the field in an international context.
• use research methods specific to marketing communications at advanced level.
• carry out in-depth analysis, based on the newest insights in the fields of branding, consumer behaviour, technologies and intercultural communications.
• use decision science and consumer understanding to develop communication strategies and concepts for an international target audience.
• describe and justify the use of several online and offline marcom tools and media.
• budget realistically, formulate clear KPI’s and measure results.

And you will:

• have acquired your own vision and up-to-date knowledge and skills in Marketing Communications Management in an international context;
• be able to apply this knowledge and these skills on a strategic as well as tactical level, and;
• be able to carry out international consumer research and develop an international communications strategy to solve a real international advertising case.

The International Communication-programme is accredited with both the edcom (European) and the IAA (worldwide). Therefore, after completing this programme, you will receive 2 additional certificates: an Edcom and an IAA-certificate.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Luc van Dijk-Wijmenga.

In the first half of the semester, you will participate in three theoretical courses: Marketing & Consumer Behaviour, Marketing Communications, and Online Marketing & Conceptual Thinking.

In the second half of the semester, you will participate in a prestigious pan-European advertising competition, which gives you the opportunity to experience what it is like to work within an advertising agency environment. You receive a briefing for a real-life case and carry out extensive research and analysis before formulating a killer strategy and campaign that you will pitch to a jury.

You will work on your portfolio with us during the semester. At the end we do an assessment for 30 ECTS. Below you can see which parts your portfolio consists of. At the end the 30ECTS will be awarded at if you have completed it well.

In our Course Guides you can find all relevant information about the programme in one practical document. Download them here for your convenience.

• Study guide Block A
• Study guide Block B

To enter this programme, you need an educational background in Marketing, Communications or PR.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Typical entry-level jobs for recently-graduated students with this specialisation are:

• Junior Brand Manager
• Junior MarCom Manager
• Junior Project Manager at Advertising/PR/Online/Social Media agencies
• Junior Account Manager Advertising/PR/Online/Social Media agencies
• Junior Advertising Specialist