International Business Skills

Programme code:  MC-INTBUSSKEN07
Level  Year 3/4, Minor
Semester:   Fall
Number of ECTS:  30 
Language of instruction:  English 

Profile of the programme

In this International Business Skills minor you will be working on improving your personal qualities, and thus on strengthening the profile of your company. The trust in you is built particularly by the display of your capability of adjusting yourself to the local culture. That is why following this minor is not only limited to classroom activities and project work, but also extends to the golf course and the (wine) table.

This minor will give you a head start for an international career. Should you wish to continue your studying career, it will help you make a more goal-oriented decision. Ideally speaking, you are an ambitious student with an eye for other people: you set commercial objectives and treat your partners with respect.

This minor offers training in international commercial skills: you will develop knowledge and skills in the fields of International Branding, Human Resource Management, Social Business Skills  and International Marketing Communication. In addition, you will be offered theories about doing business in an international context, with a particular emphasis on the impediments occurring during the development and implementation of the communication mix (Advertising, PR, Sales Promotion, Personal Selling).

Entry requirements

  • English B2.
  • Students will take a compulsory English proficiency test in week 1.
  • Foundation of introductory course(s) in Marketing Management.

Please note, by choosing this package you will have to participate in ALL the courses included.

Course structure diagram

Course unit title  Number of ECTS 
International branding in a B- to B environment
International Sales
Human Resource Management 5
World of Diversity
Social Business Skills (Golf, Wine Etiquette) 5
International Marketing Communication & Sales Plan 1 (Casework)    

Coordinator

F. de Groot (flip.degroot@hu.nl) and Th. Daselaar (theo.daselaar@hu.nl)

Note

Please note that the programme reflects a (logical) bundle of courses/subjects (and should normally be followed as such); it is not possible to combine (2 or more) programmes in one single period.

More information

Download the course guide and the recommendation by Dennis Schneider.

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