Creative Business

(Formerly International Communication and Media)

Study load and teaching methods

Course timetable

Each academic year is divided into five blocks of ten weeks each. The final block is the summer holiday. At the beginning of year you receive an overall timetable listing teaching periods, examination weeks and holidays. And each term you receive a week-by-week timetable stating which classes you are expected to attend, with the location (room number) and name of your lecturer. You can also consult these timetables on the HU intranet.

An example of a study week:

Year 1, block A, weeks 1-9 
Monday, 8.30-10.30: Professional Landscape of Creative Business
Monday, 10.30-12.30:  Professional Presentation
Tuesday, 12.30-16.30:  Humanities
Wednesday, 11.30-12.30:  Study coaching
Wednesday, 13.30-15.30: Marketing Principles
Thursday: Private study
Friday, 10.00-12.00:  Humanities
Friday 12.30-15.30:  Marketing Principles

Year 1, block B, weeks 1-9
Monday: Private study
Tuesday, 8.30-10.30:  Professional Landscape of Creative Business
Tuesday, 10.30-12.30:  Digital Media Design
Wednesday, 15.30-17.30:  Professional Presentation
Thursday, 8.30-10.30:  Digital Media Design
Thursday, 11.00-13.00:  Principles of Communication
Friday, 13.00-14.00:  Study coaching
Friday, 14.00-16.00:  Principles of Communication

Additional classes, such as guest lectures or consultation sessions, are also offered during each block.

Study load and teaching methods

Our teaching methods vary according to the needs of specific modules. The focus is, however, on engaging and encouraging student participation.
Typical methods are small groups and individual tutorials, research, workshops, appropriate training in relevant technology, a combination of online and offline learning and self study.

We think reflection, self-evaluation and critical thinking are as important as hands-on skills.

Blended Learning

As well as structured classes in groups of no more than 30 students, we offer learning labs, blended learning (a combination of online and offline learning) and group work (assignments, no lectures). The digital learning environment is key to blended learning, which is all about achieving a good balance between learning independently and in face-to-face settings.

Learning teams

On this programme you work in learning teams: small groups of students who learn together to build their subject knowledge collectively as well as individually. This approach also accommodates various kinds of personalised learning.
Your learning team closely simulates a cooperative professional setting, whilst at the same time forming a safe community in which students can experiment and make mistakes. A Creative Business learning team consists of five to seven students, guided by a professional development coach and lecturers.


Assessment of the Bachelor’s degree in Creative Business is in two stages.

  • At the end of the first year: the propaedeutic (foundation phase) assessment.
  • At the end of the full programme: the final assessment.

To pass either of these, you must obtain all the ECTS credits required for that stage of your studies. You can only pass the final assessment if you have already passed the propaedeutic stage. Each module (course) ends with an assessed assignment, examination and/or test, which much be passed in order to gain the study credits linked to that course. Such an assessment may be divided into several parts.

Tests and exams in the programme

  • Written exams, open or multiple choice questions / open book exams
  • Portfolios, teamwork
  • Pitches and presentations
  • Individual assignments
  • Cases

Courses conclude with exams, tests, assignments, essays or portfolios. Exams may also be broken down into partial exams (or partial tests). Exams are held at the end of each term and are posted on the examination timetable.

Assessments during the programme

A variety of methods may be used to assess your performance in each course. These include…

  • Written examinations with either open or multiple choice questions, or “open book” examinations.
  • Portfolios, teamwork.
  • Pitches and presentations.
  • Individual assignments.
  • Case studies.

Assessment of a particular module may also involve a combination of any of the above methods. If these include formal examinations, they are held during and at the end of the relevant teaching block (i.e. immediately after you complete the course in question). Examination timetables are published in advance.



4 years

Student Service Desk

Opening hours: 09:30-16:30
Phone: +31 88 481 81 81
Twitter: @HU_Utrecht