Creative Business is our new state-of-the-art degree programme focusing on the latest developments in international marketing, media and communication. It equips you with a blend of professional skills highly desired by employers in creative industries such as advertising, media and entertainment, design, music, publishing, gaming, fashion and IT. But also in other organisations – commercial and non-profit – and consultancies. Along the way you learn how to manage the commercial power of creativity, to think strategically and conceptually.
CB prepares and trains you for global flexibility in the creative industry. From day one you work in cross-cultural international teams, on cross-border projects. For example, you might have to write a marketing plan, how to bring an American disruptive product or brand to the European market. And you spend at least one semester of the programme working or studying abroad.
The Creative Business programme was formerly called International Communication and Media. HU has changed the name and the curriculum of the programme in light of a shift in the professional domain of media and communication towards the creative industry.
Read more about Creative Business.